Nordstrom Holiday 2022

It’s the season of joy, and Nordstrom is the one-stop holiday destination. From gifting and festive events to everything our customers need to Make Merry together, we‘re providing the backdrop for new nostalgia and holiday memories by amplifying the best gifts, the best experiences and the best services that make holiday shopping easy. 

Nordstrom commissioned original artwork from British/Finnish artist Sanna Annukka to evoke the Scandinavian roots of their heritage. Using her art, I created graphics large and small for every store. I focused on the customer journey, making navigating our store and finding the best gifts super easy. We really wanted shopping at Nordstrom to be fun and smooth, all while feeling that special holiday tingle.