Nordstrom Holiday 2023
Home for the Holidays
Nordstrom’s Holiday 2023 campaign evokes feelings of treasured memories and the nostalgic warmth of the season – newly reinterpreted with bold color and dynamic, surprising combinations. I created familiar yet different interpretations of classic holiday decor, like holiday villages, wreaths, snowflakes, stars in the night sky, and flickering candles. Design in retail offers so many different touch points, so I scaled them for both large and small placements throughout our stores. The effect gave a sense of warmth and familiarity, with a little surprise.
Santa Lane
A Nordstrom tradition that I love is Santa Lane. It’s a chance for kids, families, dog lovers–whomever–to come share their holiday wishes with the Big Man. Creating the right festive environment is a fun challenge and an exciting Seattle tradition to be part of.
