Nordstrom Anniversary Sale 2023
The Anniversary Sale, Nordstrom’s biggest sale of the year, offers brand-new fashion and products at sale prices. Or in Nordstrom’s words, “Everything you need to feel brand-new.” The art direction celebrates joyful moments of people coming together inside our stores. Yellow is the connecting thread, serving as a shining beacon of happiness throughout the store.
My involvement with this year’s Anniversary Sale was as lead designer for in-store execution. This was a roll out to our entire fleet–95 stores–that contributed to our biggest revenue period of the year. Every year Anniversary Sale is a full takeover of every store to create a wholly new experience for both established and new customers. I accentuated the sunshine and happiness inherent to yellow, taking the simple shapes, bold type, and brightness of the art direction and brought them to life with blocks, inflatables large and small, dimensional type, and lighting. The end result was playful and effervescent.
Augmented Reality
I really wanted to add an extra layer to the in-store experience, something that only customers who came to our stores could enjoy. Our in-house design team partnered with Graphiti Associates brand agency to help bring our Anniversary brand to life in a fun package of filters accessed through QR codes linking to Instagram. Big shout out to Tiff, Josh, Kelsey and Kevin from Graphiti. It was so fun to partner with other creative thinkers to make these ideas come to life.